Journal | Pacific

Writing on work, process, and new ideas

A modern, boxy building with dark gray stacked levels and large glass windows, standing between older, lighter brick buildings. People and vehicles are visible in front on the street.

A modern, boxy building with dark gray stacked levels and large glass windows, standing between older, lighter brick buildings. People and vehicles are visible in front on the street.

Studio Museum in Harlem

A New Voice for a Storied Institution

A person with short, light brown hair lies on a colorful striped towel while another hand covers their mouth and chin. The scene is brightly lit, suggesting an outdoor or sunny setting.

A person with short, light brown hair lies on a colorful striped towel while another hand covers their mouth and chin. The scene is brightly lit, suggesting an outdoor or sunny setting.

Philosophy in the Shower," a piece by poet and critic Wayne Koestenbaum, presents an imagined dialogue between critic and photographer, in which Koestenbaum playfully probes Pfeiffer on his work and philosophies.

A modern building with pink textured exterior panels and large windows, some with balconies and plants; white text in the center reads SOLID OBJECTIVES IDENBURG LIU.

A modern building with pink textured exterior panels and large windows, some with balconies and plants; white text in the center reads SOLID OBJECTIVES IDENBURG LIU.

Solid Objectives Idenburg Liu

Branding and Website

A person with long dreadlocks wearing a black t-shirt stands at a table, looking down at artwork or sketches. Art supplies and bottles are on the table, and a large painting with green tones is in the background.

A person with long dreadlocks wearing a black t-shirt stands at a table, looking down at artwork or sketches. Art supplies and bottles are on the table, and a large painting with green tones is in the background.

Artists & Books

with Reginald Sylvester II

A laptop rests on a cushion, displaying the Gladstone website with digital artwork of a woman’s face, and exhibition details for Karen Kilimnik in New York.

A laptop rests on a cushion, displaying the Gladstone website with digital artwork of a woman’s face, and exhibition details for Karen Kilimnik in New York.

Gladstone Gallery

Reimagining the Digital Presence of a Global Gallery

A blurred person walks past a large window displaying digital green code, the words CODE SWITCH, and a black-and-white image of people playing chess. Reflections of trees and buildings are visible on the glass.

A blurred person walks past a large window displaying digital green code, the words CODE SWITCH, and a black-and-white image of people playing chess. Reflections of trees and buildings are visible on the glass.

Code Switch: Distributing Blackness, Reprogramming Internet Art is a multi-sited exhibition exploring and redefining the history of “Black data,” centering and celebrating contributions by artists of African descent to the rapidly advancing field of new media art and digital practice.

Code Switch: Distributing Blackness, Reprogramming Internet Art

Signage

Signage

Harwood International

A Hotel for the Old Souls and the Young at Heart

Fondation Cartier

Matthew Barney, Secondary

At Home: Alice Neel In the Queer World

Ned Rogers

Ned Rogers

Imagined Companions

The Armory Show 2025

New York's Art Fair, Redesigned

A close-up of a white label on a gray package reads: soeur Bookstore Curated in partnership with Pacific Editions Pacific. The background is softly blurred.

A close-up of a white label on a gray package reads: soeur Bookstore Curated in partnership with Pacific Editions Pacific. The background is softly blurred.

Soeur x Pacific

Collaboration with Parisian ready-to-wear brand