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Billboard showing an un-made bed with bold white letters overtop it.

Hästens
Defining a Legacy Brand's Art Fund

The Hästens Art Support Fund is a series of new initiatives dedicated to supporting the advancement of larger-than-life projects by today's best in contemporary art. Coinciding with the Swedish bedmaker's 170th anniversary, Pacific helped to envision the creation and launch of the Hästens Art Support Fund identity. The fund provides crucial financial support to a visionary artist to realize a major public artwork.

BrandingCreative DirectionDigital AdvertisingPrint Advertising

Navy blue text on a white background.
A window advertisement with a blue checked background and bold white text.
A checkered folder with white text at the top and bottom.
A blue and white plaid sleep mask with the words “Hästens Art Support Fund SINCE 2022” printed on the front. The mask has a dark blue border and elastic strap, displayed on a light gray background.
A large blue-and-white checkered tote bag with “Hästens Art Support Fund Since 2022” printed in white text, sitting upright near outdoor steps and green bushes.
A white box with a navy blue pull tab and navy blue text on the lid.
Phone with white letters on a navy blue background.
Advertisement pasted onto a green wall. The advertisements feature a photo of an unmade bed and white text on top.

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