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A group of dancers in various colorful shirts are positioned on and around tables. The white Performa Biennial 2023 logo is centered on the image.

Performa Biennial 2023
A Global Biennial in New York City

Anchored to the historical significance of the birth of conceptual art, the tenth iteration of the Performa Biennial considered one historical moment as we were on the precipice of another in the way art is imagined, created, produced and exhibited.

Pacific worked closely with the performance-based organization to design an identity, and develop assets across print and digital – including the website– that embody the explosive, alive and saturated nature of Performa. This included a 10-page accordion fold brochure with the calendar of events for all three weeks, plus information about the organization, biennial and 2023 theme, Signage and Environmental graphics located in the Performa Hub – home base for the roving art organization, and totes, stationary and badges for visitors, performers, and staff.

BrandingCreative DirectionSignage & EnvironmentalWebsitePrint

Text reading PERFORMA BIENNIAL 2023 in large, pale yellow capital letters on a solid bright blue background, with a burst-like graphic replacing the O in PERFORMA.
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A collage of event cards featuring posters and photos for the Performa Biennial 2023, with artist names, event dates, and locations, displayed on a grid with red Performa logos in the top corners of each card.
Four smartphone screens display promotional content for the Performa Biennial 2023 in New York City, featuring event dates, ticket options, and a photo of a performer in a gallery setting, all with a bold blue and green design.
Poster for Performa Biennial 2023 with event dates November 1–7. It invites guests to a week of contemporary art. Images at the bottom show performance art scenes. Website and “Tickets Available Now!” are mentioned at the top.
Invitation for the Performa Biennial 2023 Opening Night Gala on a blue background with yellow and white text, honoring Derrick Adams, Gaetano Pesce, and Jeanne Greenberg Rohatyn. Event details and RSVP info included.
A black t-shirt with the word PERFORMA in large white letters across the chest. A white explosion or burst graphic interrupts the text in the middle of the word.
Black tote bag with large neon yellow-green text reading “PERFORMA BIENNIAL 2023 New York City November 1-19, 2023” on the front.
Two-page event brochure. Left page shows two people’s legs in artistic costumes; text includes event title “Performa Biennial 2023,” dates, and location. Right page contains detailed event description in black text on a white background.
A staff lanyard badge with a blue and white design reads STAFF, has blank lines for name and title, and PERFORMA BIENNIAL 2023 at the bottom, lying on a gray surface with a black strap attached.
A repeating pattern of blue rectangles features the text “PERFORMA BIENNIAL 2023” in large yellow letters, along with contact details, a New York address, and web/email information in smaller white text.
A minimalist black and white graphic with PERFORMA BIENNIAL 2023 in large, bold letters at the bottom and smaller matching text in the top left corner. The rest of the image is mostly blank.
A postcard with a blue front displaying PERFORMA BIENNIAL 2023 in stylized white text, and a back with sections for correspondence, address, and a small event detail box for New York City, November 1–19, 2023.
Blue text reading PERFORMA HUB is displayed on a glass window. The reflection of a white van and some urban surroundings can be seen in the glass.
A clear sign with large blue text announces Performa Biennial 2023, New York City, November 1–19 and leans against a gray building with tall columns.
A glass window with blue text that reads, PERFORMA BIENNIAL 2023 NOVEMBER 1-19. The background inside is blurred, showing shades of blue and neutral colors.
A modern floral arrangement in a vase sits on a blue table next to neatly stacked brochures. The vase has a blue and white label reading Performa Biennial 23, November, New York City.
Two booklets with blue and white covers labeled Performa Biennial 2023 and The Performa Hub rest on a modern, bright blue rectangular table against a plain light background.
Three stacked blue flyers on a blue textured surface advertise the Performa Biennial 2023, which takes place in New York City from November 1–19. Bold white text highlights the event details.
A close-up of an open brochure with text and images about the 2023 Performa Biennial, displayed on a blue textured surface. The brochure features event details in black and blue print.
A folded white card on a dark textured surface reads PERFORMA BIENNIAL 2023 OPENING NIGHT GALA in bold, black, uppercase letters.
A black and white event invitation card reads Performa Biennial 2023 Opening Night Gala and Opening Night Gala in large text, placed on a dark, textured fabric.
Five people dressed in light-colored clothes stand in a row, closely side by side, with their arms raised and intertwined, creating a fluid, unified pose against a dark background.
A black and white photo shows a restaurant menu titled FOOD, featuring creative dish names, on a table with glasses of water and plates partially visible. The menu includes items like anchovy onion pie and oatsteak stew.
Text on a light gray fabric background announces Performa Biennial 2023 Opening Night Gala, listing Derrick Adams, Captain Psyche, Jeanne Greenberg Rohatyn, and event details for November 1 in New York City.
A woman with straight dark hair and bangs, wearing a dark lace dress, stands holding a microphone and speaking in front of a blurred audience in a dimly lit room. The image is in black and white.

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