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Grey text over a blurry black and white photo of New York City.

AIA New York
2024 Design Awards

Pacific is pleased to have partnered with the New York chapter of the American Institute of Architects (AIA) to develop the identity for their annual honors and awards luncheon and exhibition space. Architecture has long served as a source of inspiration for Pacific and has been at the center of our design-work and thinking for many years. We designed an identity that communicates the stature of the awards program and champions design excellence within the profession of architecture.

The work for the honors and awards luncheon is scalable across print and digital mediums. A unique typographic design and color palette was used on invitations, event programs and brochures. Digital assets for social, email and web campaigns were created using both still and motion graphics derived from the identity. The exhibition space, designed by Pacific, showcases this year's awards winners and the best of architectural design.

BrandingExhibition DesignPrintTypography

Black-and-white photo of New York City skyscrapers on the left; bold, modern text on the right reads “AIA New York Design Awards 2024” arranged in a stacked, artistic layout.
A dark, ornate historic building stands between modern skyscrapers with glass and grid-patterned facades in a densely packed cityscape, captured in black and white.
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Subway interior with a poster that reads “AIA New York Design Awards 2024” in large letters, and a call for entries with a deadline in smaller text. Subway doors and a platform with “BWAY” signage are visible.
A folded invitation displaying “AIA New York Honors and Awards Luncheon 2024” in large text, with details of the event and award categories listed below on a teal background.
A hand holds a smartphone displaying an event invitation. Next to it are two bold, modern printed flyers reading “AIA Honors and Awards Luncheon 2024” against a white background.
Two banners on a streetlamp in front of a tall building and a pink square poster display bold black text reading: AIA New York Honors and Awards Luncheon 2024 and AIA New York 2024 Design Awards.
A dark green booklet with bold white text reading AIA New York on the cover is resting on a black chair. Next to it, the booklet is open, showing AIA New York Honors and Awards Luncheon 2024 and event details in white text.
AIANY Design Awards 2024, Center for Architecture, Installation view, credit Asya Gorovits
AIANY Design Awards 2024, Center for Architecture, Installation view, credit Asya Gorovits