About | Pacific

Pacific is a New York–based creative agency working at the intersection of design, culture, and communication. Our work engages complexity and translates it into meaningful, rigorous, and lasting stories that engage audiences and build community.

With a focus on precision, beauty, and simplicity in both design and production, we strive to create exactly as we conceive, ensuring our work retains quality for generations. We partner with brands and institutions to build identities and experiences—on and offline—that are defined by clarity, purpose, and meaningful expression.

We craft ideas that shape culture.

Capabilites

Brand Strategy & Positioning
Naming
Logo & Visual Identity
Brand Voice
Brand Guidelines
Campaign Creative Direction
Art Direction
Film & Video
Website Design & Development
Publication Design & Production
Print & Editorial Design
Editorial Direction
Copywriting & Voice
Packaging & Collateral
Signage & Wayfinding
Experiential & Environments

Select Clients

A24 Films, AIA NY, Aperture, the Aromory Show | Frieze, Baltimore Museum of Art, BAMPFA, BlackStar, BMW, Bottega Veneta, Central Saint Martins, Cooper Hewitt Smithsonian Design Museum, David Zwirner, Fondation Cartier, Gagosian, Gladstone Gallery, Google, Hästens, Hauser & Wirth, Hill Art Foundation, Jack Shainman Gallery, Jeffrey Deitch, JFK | T1, National Urban League, Norton Museum of Art, Performa, Rizzoli, Serpentine Galleries, Solid Objectives Idenburg Liu, Studio Museum in Harlem, Swiss Institute, The Drawing Center, The Met, and The Kitchen.

Approach

Our work begins with context—listening, researching, and interpreting the world around each project. We translate complexity into clear ideas and expressive systems that move across design mediums, including identity, editorial, digital, film, and environment. Guided by conceptual rigor and a belief in the cultural impact of design, we create work that elevates perception and connects global audiences to ideas that matter.

Expertise

CULTURE & INSTITUTIONS

We partner with museums, foundations, galleries, and cultural organizations to shape identities, exhibitions, editorial systems, websites, campaigns, publishing imprints, and visitor experiences that clarify mission, activate audiences, and reflect the evolving cultural landscape.

DESIGN & ARCHITECTURE

We partner with developers, architecture studios, and civic organizations to articulate vision, design identities and editorial/digital platforms, create campaigns, and develop environmental systems that define how places and spaces are experienced.

LUXURY, FASHION & HOSPITALITY

We work with brands across luxury, fashion, and hospitality to craft distinct identities, campaigns, content, and immersive experiences. Our work builds brand equity and emotional resonance for our partners, while aligning with cultural shifts and global audiences.

TECHNOLOGY, DIGITAL PROJECTS & INNOVATION

We design and develop sophisticated digital experiences—from content-rich websites and editorial platforms to interactive tools, archives, and brand ecosystems. Our work translates complex systems into intuitive, functional, and future-facing digital environments.

Publishing

Through our eponymous publishing imprint, we collaborate with the world’s leading artists and institutions to create singular publications on contemporary art, design, and culture. With a focus on precision and simplicity in design, we strive to source the best materials with a global network of printers to produce publications that retain craft and quality for generations.

Pacific’s work in publication design and production has won awards from The American Institute of Graphic Arts, the New York Type Director’s Club and the Applied Arts Award, among others. In 2022, the Museum of Modern Art Library in New York acquired the entire Pacific catalogue.

Our publishing partnerships span institutional series and indivdiual art books. For inquiries into partnering with Pacific, please email studio@pacific-pacific.com.

Stylish book, open with serif text. Minimalism aesthetic.

Our World

Pacific maintains a parallel body of work—digital projects, film and moving image, and publishing—that expands how we think, make, and engage with culture. These efforts give shape to the larger Pacific universe.

Computer opened to Gladstone Gallery website with high impact artwork landing page.

Digital

Our in-house development team creates refined and functional digital platforms for cultural and luxury partners, shaping technology with the same level of craft and intention that defines our design work.

Artist wearing black t-shirt and gold watch flips through a catalogue of his work in front of a green painting.

Films

Our films move our work into the realm of image, sound, and direction—creating space to document, interpret, and narrate cultural stories in ways that feel intimate and alive.

A group of people sit on a rock overlooking the sea.

Journal

Our journal is a digital and print space where we share our perspectives on our work, studio process, thinking we admire, and creativity as it manifests in the world at large.

A woman lies on a blanket outdoors, reading a book with another book open beside her. She is surrounded by greenery and sunlight. The words Sunday Reading are written in large white letters above and below her.

Sunday Reading

On a monthly basis, we showcase writing on contemporary art, design and literature from our publishing imprint and beyong through Pacific's Sunday Reading newsletter.

Leadership

Elizabeth Karp-Evans

Elizabeth Karp-Evans is a writer, editor, designer and founding partner and director of Pacific. She was born in Portland, Oregon and lived in Los Angeles before moving to New York where she has worked in the arts and culture sector for two decades creating strategy, branding and publications for global clients including BMW, The Metropolitan Museum of Art, A24, and Fondation Cartier.

Adam Turnbull

Adam Turnbull is a founding partner and creative director at Pacific. Adam was born in Sydney, Australia where he began his career designing for arts organizations, galleries, music, theaters and hospitality groups. Over the past two decades in New York he has led creative for major architectural, placemaking and cultural projects and global brands, refining his process while holding senior roles at Baron & Baron and Watson & Company. He has led 360-branding projects for the City of New York (SOM), Hudson Yards (SOM), ZARA, Terra (Arquitectonica), and Dream (Frank Gehry), amongst others.

Awards

AIGA: Brand and Identity Systems Winner Studio Museum in Harlem

D&AD: Branding, Shortlist
Studio Museum in Harlem

Type Director's Club New York, Communication Design, Winner Studio Museum in Harlem

AIGA: 50 Books 50 Covers
Tschabalala Self, Bodega Run
Dear Jean Pierre, David Wojnarowicz
Can I Ask You a Question? The Art and Alchemy of Casting, Jennifer Venditti
Imaginary Concerts

Type Director's Club New York
Imaginary Concerts

AGDA: Website Design