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White text on black background reads: STUDIO MUSEUM IN HARLEM in bold, uppercase letters.

White text on black background reads: STUDIO MUSEUM IN HARLEM in bold, uppercase letters.

Studio Museum in Harlem
Strategy / Branding

A modern, boxy concrete building with large windows is lit from within at dusk, flanked by older brick and glass buildings. People walk in the plaza in front, and city lights are visible in the background.

A modern, boxy concrete building with large windows is lit from within at dusk, flanked by older brick and glass buildings. People walk in the plaza in front, and city lights are visible in the background.

Studio Museum in Harlem
Branding

Two black-and-white cards read “MAKE HISTORY WITH US!” and “STUDIO MUSEUM IN HARLEM Founding Member.” Both feature bold, modern typography and minimalist design, displayed on a neutral background.

Two black-and-white cards read “MAKE HISTORY WITH US!” and “STUDIO MUSEUM IN HARLEM Founding Member.” Both feature bold, modern typography and minimalist design, displayed on a neutral background.

Studio Museum in Harlem
Brand System

Large white text AFMAC and African Film & Media Arts Collective over a sunset landscape, with a bold circular pattern of radiating white lines on the left side.

Large white text AFMAC and African Film & Media Arts Collective over a sunset landscape, with a bold circular pattern of radiating white lines on the left side.

BMW | AFMAC
Branding / Activation / Film

A black background with a white circular geometric pattern in the center, formed by concentric rings of evenly spaced short lines, creating a radiating effect.

A black background with a white circular geometric pattern in the center, formed by concentric rings of evenly spaced short lines, creating a radiating effect.

BMW | AFMAC
Branding / Activation / Film

Aerial view of a large, modern airport terminal at sunset, with multiple airplanes parked at gates, runways, roads, and a body of water in the background.

Aerial view of a large, modern airport terminal at sunset, with multiple airplanes parked at gates, runways, roads, and a body of water in the background.

JFK T1
Brand Story / Film

The Armory Show
Branding / Campaign / Signage

A grid of alternating images and text promotes The Armory Show at Javits Center, September 5-7, 2025, alongside photos of people viewing contemporary art and sculptures. Text reads: Book Tickets Now and The Armory Show.

A grid of alternating images and text promotes The Armory Show at Javits Center, September 5-7, 2025, alongside photos of people viewing contemporary art and sculptures. Text reads: Book Tickets Now and The Armory Show.

The Armory Show 2025
Branding

A book titled Superfine: Tailoring Black Style featuring a cover image of a man in a formal suit with a decorative brooch, set against a sky background, placed on a brown surface.

A book titled Superfine: Tailoring Black Style featuring a cover image of a man in a formal suit with a decorative brooch, set against a sky background, placed on a brown surface.

The Metropolitan Museum of Art
Publication Design / Art Direction

A laptop screen displays a website for Gladstone featuring an illustrated portrait of a woman with blue eyes and dark hair. Text reads Karen Klimnik and September 26, New York 64th Street.

A laptop screen displays a website for Gladstone featuring an illustrated portrait of a woman with blue eyes and dark hair. Text reads Karen Klimnik and September 26, New York 64th Street.

Gladstone Gallery
Website Design & Development

Large white letters on a glass building read SECONDARY MATTHEW BARNEY, partially obscured by trees. A large white silhouette of a person hangs upside down on the glass.

Large white letters on a glass building read SECONDARY MATTHEW BARNEY, partially obscured by trees. A large white silhouette of a person hangs upside down on the glass.

Fondation Cartier
Exhibition Identity

Fondation Cartier

Fondation Cartier

Fondation Cartier
Print Design

Poster inside of a stand on a Paris street.

Poster inside of a stand on a Paris street.

Fondation Cartier
Advertising

A person with long dreadlocks wearing a black t-shirt stands at a table, looking down at sketches or drawings. Art supplies are on the table, and a large, abstract painting hangs on the wall in the background.

A person with long dreadlocks wearing a black t-shirt stands at a table, looking down at sketches or drawings. Art supplies are on the table, and a large, abstract painting hangs on the wall in the background.

Artists & Books
Creative Direction / Content / Film

A modern apartment building with a textured pink facade and large windows, partially shaded by trees, with the text SOLID OBJECTIVES IDENBURG LIU overlaid in bold white font.

A modern apartment building with a textured pink facade and large windows, partially shaded by trees, with the text SOLID OBJECTIVES IDENBURG LIU overlaid in bold white font.

Solid Objectives Idenburg Liu
Strategy / Branding

Minimalist website homepage with black text reading SOLID OBJECTIVES IDENBURG LIU overlaid on a white background, featuring two architectural images—one of a glass entrance, and one of an interior room.

Minimalist website homepage with black text reading SOLID OBJECTIVES IDENBURG LIU overlaid on a white background, featuring two architectural images—one of a glass entrance, and one of an interior room.

Solid Objectives Idenburg Liu
Website Design & Development

Book cover with the back of a mans head on it.

Book cover with the back of a mans head on it.

Hauser & Wirth
Publication Design

White text in all capital letters reading THE KITCHEN is centered on a solid black background.

White text in all capital letters reading THE KITCHEN is centered on a solid black background.

The Kitchen
Branding

The Kitchen
Website Design & Development

White text on a black background reads: “The Kitchen. New York City’s center for experimental art and the avant-garde since 1971.”.

White text on a black background reads: “The Kitchen. New York City’s center for experimental art and the avant-garde since 1971.”.

The Kitchen
Strategy / Branding

A hardcover book with a beige linen cover titled CAN I ASK YOU A QUESTION? in bold black text, shown partially open on a light gray surface.

A hardcover book with a beige linen cover titled CAN I ASK YOU A QUESTION? in bold black text, shown partially open on a light gray surface.

A24
Publication Design / Production

A laptop on a metal chair displays a website with an image of a modern, glass architectural structure at dusk, surrounded by trees. Sunlight casts shadows across the scene.

A laptop on a metal chair displays a website with an image of a modern, glass architectural structure at dusk, surrounded by trees. Sunlight casts shadows across the scene.

L'Observatoire International
Website Design & Development

Google
Branding

A laptop on a black table displays a website with an image of yellow posters in a window, each featuring black text. The site heading reads TRANSMISSION and sunlight casts shadows on the wooden floor.

A laptop on a black table displays a website with an image of yellow posters in a window, each featuring black text. The site heading reads TRANSMISSION and sunlight casts shadows on the wooden floor.

Google
Website Design

Bold white letters spelling CAM on a bright red background.

Bold white letters spelling CAM on a bright red background.

Contemporary Arts Memphis
Branding / Website Design & Development

Performa
Branding

video of a laptop on a table scrolling through a website.

video of a laptop on a table scrolling through a website.

Performa

Website Design & Development

Posters pasted onto a green wall.

Posters pasted onto a green wall.

Performa

Advertising

A book titled THE CULTURE: Hip Hop & Contemporary Art in the 21st Century with a sepia-toned cover featuring a person wearing a durag and looking down, displayed on a light surface.

A book titled THE CULTURE: Hip Hop & Contemporary Art in the 21st Century with a sepia-toned cover featuring a person wearing a durag and looking down, displayed on a light surface.

Baltimore Museum of Art
Publication Design

Man walking past building with exhibition poster behind him

Man walking past building with exhibition poster behind him

Schomburg Center | The Kitchen
Exhibition Identity / Print Design

Hästens
Branding / Campaign

Black stylized letter “G” with the words “DIFFERENT” on the left and “IN A GOOD WAY” on the right, arranged in a circular path around the letter, on a plain white background.

Black stylized letter “G” with the words “DIFFERENT” on the left and “IN A GOOD WAY” on the right, arranged in a circular path around the letter, on a plain white background.

Goodifferent
Branding

A building with a sign on it.

A building with a sign on it.

Harwood Hospitality | Hotel
Strategy / Branding

A black matchbox labeled Stillwells with gold script lettering is partially open, revealing several wooden matches with red tips inside. The box and matches are centered on a white background.

A black matchbox labeled Stillwells with gold script lettering is partially open, revealing several wooden matches with red tips inside. The box and matches are centered on a white background.

Harwood Hospitality | Hotel F&B Naming / Branding / Guidelines

Three posters are displayed on a subway station wall. The outer posters read Soft Water Hard Stone with exhibition dates, while the center poster shows a large abstract sculpture in a gallery setting. Blue 77 signs are above.

Three posters are displayed on a subway station wall. The outer posters read Soft Water Hard Stone with exhibition dates, while the center poster shows a large abstract sculpture in a gallery setting. Blue 77 signs are above.

New Museum Triennial
Identity / Advertising

A blue hardcover book titled Soft Water Hard Stone lies closed on a light gray surface. The author and publisher, Phaidon, are noted on the cover and spine in white and silver text.

A blue hardcover book titled Soft Water Hard Stone lies closed on a light gray surface. The author and publisher, Phaidon, are noted on the cover and spine in white and silver text.

New Museum Triennial
Publication Design / Production

A white tube and matching box stand upright on a plain background, both labeled with the text Beginning is Now. in bold black letters. The product appears minimalistic and modern.

A white tube and matching box stand upright on a plain background, both labeled with the text Beginning is Now. in bold black letters. The product appears minimalistic and modern.

Brooke Shields
Branding

A grid of twelve images shows the cover and various open spreads of a book titled After all, featuring text, photos, and artwork in diverse layouts with both black-and-white and color pages.

A grid of twelve images shows the cover and various open spreads of a book titled After all, featuring text, photos, and artwork in diverse layouts with both black-and-white and color pages.

Afterall
Identity / Editorial Design

Aerial view of Mérida’s central plaza with gardens, colonial buildings, and a large cathedral; overlaid text reads Casa Cascabel Mérida México.

Aerial view of Mérida’s central plaza with gardens, colonial buildings, and a large cathedral; overlaid text reads Casa Cascabel Mérida México.

Casa Cascabel
Branding

A grid of posters with various designs, colors, and typography, featuring the words Casa Cascabel, VIBRA, and Mérida. The posters display different artistic styles, including minimalist, vintage, and illustrative elements.

A grid of posters with various designs, colors, and typography, featuring the words Casa Cascabel, VIBRA, and Mérida. The posters display different artistic styles, including minimalist, vintage, and illustrative elements.

Casa Cascabel
Branding

A man wearing headphones and a denim jacket plays a white drum set in a music studio, focusing intently on the drums while holding drum brushes. Microphones and soundproofing panels are visible around him.

A man wearing headphones and a denim jacket plays a white drum set in a music studio, focusing intently on the drums while holding drum brushes. Microphones and soundproofing panels are visible around him.

Casa Cascabel

Branding

Hill Art Foundation
Exhibition Identity

A minimal art gallery wall with a framed artwork of an open book, a wall text titled The Writing’s on the Wall, and a small sign that reads Exhibition continues with an arrow pointing left.

A minimal art gallery wall with a framed artwork of an open book, a wall text titled The Writing’s on the Wall, and a small sign that reads Exhibition continues with an arrow pointing left.

Hill Art Foundation

Exhibition Identity

Gagosian Gallery
Publication Design

Modern Ancient Brown Foundation
Branding

A laptop on a dark table displays a website with an orange background featuring handwritten notes, names, and phone numbers. Sunlight casts shadows on the table and wall behind the laptop.

A laptop on a dark table displays a website with an orange background featuring handwritten notes, names, and phone numbers. Sunlight casts shadows on the table and wall behind the laptop.

Modern Ancient Brown Foundation
Website Design & Development

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